Sunday, 3 January 2016

Cookbook Crusher: What's Cooking: Festive '12


I have a big pile of these promotional cooking "magazines" that have been given or mailed to me, mainly Kraft's What's Cooking (I think it may be digital-only now.) While they are full of recipes and definitely fall under my loose definition of a "cookbook" for this blog, they are the kind that are really meant to be advertisements - they're the kinds with specific branded ingredients even on generic products. Recipes call for "30 Jet-Puffed marshmallows" or the more cumbersome "2 tbsp Philadelphia Roasted Garlic Cream Cheese Product".

"Cooking Creme"

The big question with this cookbook and with all the other promotional materials is going to be - are these recipes actually good?

This is an old Christmas edition I have kicking around from 2012, and it's a pretty solid thing for a free promotional item - it feels a bit lighter and thinner than a real magazine but not by much. It looks like it has a wide spread of recipes, mainly entrees and Christmas treats.

Behold yonder cheese tree!

It's pretty sleek - but I'm not surprised, it's from one of the largest food conglomerations in the world. Weirdly, there are actual ads in here, some from Kraft-owned food companies...which have their own recipes in them. And yet they're somehow distinct from the rest of the book, which is also essentially one big Kraft advertisement with recipes.

The five recipes tested are:

1. Mushroom & Snow Pea Sauté
2. Chocolate-Marbled Banana Bread
3. Wagon Wheel-Chili Skillet
4. Reindeer Munch
5. Cheesy Make-Ahead Mashed Potatoes

And the Verdict is...

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